A website for home furnishing fabric, has entered the online market with an endeavor to reduce the gap between the weavers’ “loom” and the end consumers’ “cart”. By removing the middlemen, Loomkart intends to bring high quality and fashionable home furnishing fabric to its customers. By working with weavers directly, Loomkart aims to ensure that these weavers get substantial support in terms of finance, marketing and product development.