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Achieve sales & collection targets :- To achieve sales targets directly through distributors and long arm sales man. Monitor & ensuring secondary sales. To accompany the distributor sales personnel to visit major retailers for order booking. To ensure timely collection of payments from distributor/direct dealers. Ensure regular sales calls as documented & defined To execute marketing policy of the BU To open new retail counters for better market reach Ensure placement of new products in the assigned area 2. Manage channel partners Network expansion by appointing new distributors, dealers & retail trade partners. To maintain and nurture good business relations with distributors, retail trade partners and negotiate as per company terms. Establishing stock norms at distributors point as per market requirement. Stock levels to be maintained and replenished based on the stock norms for catering secondary sales. Ensure proper merchandising at retailer level. Ensure after sales service is provided by Branch Customer Care Team to all the retailers thereby reducing product returns. Increase the visibility of products in the market. 3. Competitor Analysis To provide market information and other activities on competitors (schemes, offerings) and product (quality) to marketing team on regular basis. 4. Sales Administration